Different categories of a target audience

What do the different categories mean?

In neuroflash, you can create custom audience profiles or import existing personas.
Each profile is divided into 5 sections—here’s what each one includes:

Information & demographic data explained

When you create a target audience in neuroflash, you can define various demographic details that directly influence the tone, style, and content of your generated texts.

These inputs help the AI better understand and connect with your audience:

Gender – Specify your audience’s gender distribution, e.g. 60% female, 30% male, 10% unspecified.
The total must always add up to 100%.
Age – Define an age range, such as 25–40 years. This allows neuroflash to adapt the tone—ranging from casual and modern to more formal and experienced.
Location – You can input specific places (e.g. “Hamburg”) or more general terms like “rural area” or “urban city.”
Language – Choose the language you use to communicate with this audience, such as German, English, or Spanish. This also sets the language variant—like US vs. British English.

💡 Tip
The more precisely you define your audience, the better the AI can craft content that truly fits—whether it’s for ads, landing pages, or emails.

Pain Points

Pain points are specific challenges, frustrations, or unmet needs your audience faces.
They help you craft content that’s empathetic, solution-focused, and truly persuasive.

With neuroflash, you can add pain points directly when setting up your target audience—so the AI can weave them into your content to make it more relevant and emotionally engaging.

Typical pain points might include:

Struggling to come up with social media content
Uncertainty about employer branding
Constant pressure to stay visible and get attention

The AI uses these insights to tailor your messaging—making it sharper, more human, and aligned with what your audience really cares about.

❗️ IMPORTANT
You can list up to 10 pain points. We’ve set this limit intentionally—too many pain points can start to dilute the AI’s focus and reduce the accuracy of your content.

Needs & Goals

To write compelling content, you need to understand what truly matters to your audience.
What drives them? What are they aiming to achieve?

In neuroflash, you can add this information when setting up your target audience—so the AI can directly address their goals and clearly highlight the value your offering provides.

Common needs & goals include:

“Achieve results faster”
“Gain more visibility on social media”
“Communicate with authenticity”
“Cut costs without sacrificing quality”
“Easy to use—no prior knowledge needed”

The AI uses these inputs to sharpen your value proposition—your core promise of value.
For example: “Create professional content in seconds—no writing experience needed." or “Save time and stay in control—with neuroflash.”

💡 Tip
Ask yourself: What matters most to your audience—time, money, quality, or control?

❗️ IMPORTANT
You can list up to 10 needs and goals. We’ve set this limit intentionally—too many inputs can eventually confuse the AI and reduce the clarity of your content.

Interests & Hobbies

What excites your audience in their free time?
What topics spark their emotions?
Interests and hobbies offer valuable clues about what kind of content, formats, and messaging will truly resonate.

The AI uses this information to:

Include relevant examples
“If you love traveling, you’ll love this tool…”
Suggest suitable formats
(e.g. videos for fitness fans, infographics for tech lovers)
Personalize visual language or hashtags

Examples of interests & hobbies:

Sustainability & environmental awareness
Tech & innovation
Travel & adventure
Fitness & nutrition
Gaming & pop culture

By adding these details, your content feels more relatable and authentic—like it comes straight from their world.

💡 Tip
Think about which formats and content types perform best on your audience’s favorite channels—then add those interests to help the AI communicate more effectively.

❗️ IMPORTANT
You can list up to 10 interests and hobbies. We’ve set this limit intentionally—too many inputs can start to confuse the AI and weaken content relevance.

Admin & Berechtigungen

When creating a target audience in neuroflash, you can choose whether—and with whom—you want to share it within your workspace. This gives you full control over who can view or edit the audience data.

You decide:

Whether the audience is visible to you only
Or whether it’s shared with your entire team

This is especially useful when working collaboratively or developing a shared content strategy.

💡 Tip
If multiple people are working on a project, share the audience with your team—so everyone’s creating content based on the same foundation.

Got more questions or need help? Write us at magicpen@neuroflash.com!