How to create a target audience

Target groups help you to make your content more effective. You make your content relevant for your target group and address your target group precisely.

Where can I activate Target Audiences?

You’ll find the Target Audiences feature wherever you create content with neuroflash:

• In the Chat

• Within Text Types

• In Workflows

Just look for the Target Audience icon. A dropdown lets you easily select the persona you want to target.

How can I create a target audience?

1. Open the Target Audiences section in the left sidebar of the Brand Hub.

2. Click on "+ Target Audience".

3. Fill in the details to match your target audience—or choose from one of the ready-made templates.

   

4. Define the gender split.

   

5. Identify potential pain points your audience might have.

   

6. List your audience’s needs and goals.

   

7. Finally, define your audience’s interests and hobbies.

   
8. Your audience profile is ready!
   💡 Tip: You can edit, duplicate, or delete target audiences at any time.
   

Got more questions or need help? Write us at magicpen@neuroflash.com!