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The best way for neuroflash to process your brand voice and knowledge

Creating engaging and consistent content is important to maintain your brand voice and deliver relevant knowledge to your audience. In this guide, you will learn tips & tricks on how to get neuroflash to process your brand voice and knowledge in the best possible way so that you always get accurate on-brand content with all the right knowledge generated.


Prompting also plays a role here. With a few prompting and operating tricks, you can get a lot more out of the Brand Hub.



Step 1: Understand dependencies on the selected language

You need to create a new brand voice for each language in which you want to create content. This leads to a higher quality of content and is also recommended from a marketing perspective. You want to have a language-specific brand voice in every culture or country in which you communicate. In concrete terms, this means that if you have set German as the language in ContentFlash, you will only see the brand voices that you have previously added in German.


You can upload knowledge regardless of the language. In this way, we want to offer you the flexibility to upload knowledge about your product, regardless of the language you have it in. In concrete terms, this means that all knowledge assets are always displayed in all languages.



Step 2: Create your brand voice correctly

Your brand voice is what sets you apart from others and makes your content recognizable to your audience. Depending on whether you already have a defined brand voice, we recommend that you create your brand voice differently in neuroflash.



Option A - I have already defined a brand voice for myself:

  • Use the manual brand voice creation and simply add your description text to the brand voice
  • Use our template and fill it out manually:

Brand voice template for manual creation


Brand name:


Definition of the brand voice

A concise representation of the brand's personality as shown through its tone. Includes attributes such as professional, friendly, humorous, direct, inspiring, etc...:




Language guidelines

Choice of words: _________________


Grammar: _________________


Sentence structure: _________________


Industry-specific jargon vs. colloquial language: _________________


Perspective (first person, third person): _________________


Active vs. passive voice: _________________


Informal (you form of address) vs. formal (you form of address):


Dos and don'ts:

....


Glossary

Industry-specific terms and correct usage: _________________

Important brand terms and correct usage: _________________


Brand identity overview

Company name: _________________

Background info: _________________

Mission: _________________

Vision: _________________

Values: _________________


Target group persona

Detailed descriptions of the target groups, including needs, preferences and

preferred language styles: _________________

Option B - I have not yet defined a brand voice for myself:

  • Use for this our AI using the automatic brand voice creation function

Create your brand voice automatically (by the AI)


  1. Find your brand voice: Start by identifying the unique aspects of your brand voice. This can be friendly and conversational, professional and formal, or any tone that fits your brand's personality. Include your initial ideas in the text box.

  2. Look for existing texts that come very close to your brand voice (for example, the "About us" page). It's best to copy and paste texts that get to the heart of your brand.

  3. Copy the text and paste it into the empty text field: The AI behind neuroflash analyzes the text to create a profile of the brand voice. Make sure the company name is included in the text; if not, add "Company name: [name of your company]" before creating the brand voice.

  4. Edit the suggestion as you see fit and et voila! - you have created your brand voice.

What use cases are there for brand voices?

As a company, you should have an overarching brand voice that really contains your brand essence. However, you can then create more specific brand voices for the various channels, countries, sub-brands or products.


Step 3: Adding knowledge

Contextual knowledge, such as a specific recipe, can add valuable depth to your content and make it more interesting and useful for your audience.


Here's how to add and use knowledge:


  1. Identify the most important knowledge you want to give neuroflash: Decide what knowledge you want to include as context in your content. For example, if you want to include a "strawberry cookie recipe", prepare the recipe details. The categories within the knowledge tab will give you a good direction of what information you can upload.

  2. Integrate and name the contextual knowledge in your prompts by the same name: For example, if you are creating content via ChatFlash, you should mention or reference the contextual knowledge directly in your brief to ensure it is included in the output. For example, you could say: "Generate a blog article about my new strawberry cookie recipe." As you have named the knowledge in this way, ChatFlash will process the knowledge even better. The same applies to text creation via the text types. Here you should always include the name of your knowledge in the briefing.

  3. Test the knowledge: After you have added knowledge, test its integration by requesting content that contains or refers to this knowledge. This way, you can make doubly sure that your knowledge is taken into account. You can also use the category name of the knowledge for this.

  4. Pay attention to your general context: for example, if you mix knowledge on Nike sneaker products with a briefing on USB cables, the less neuroflash will consider your knowledge. Your knowledge should therefore always fit thematically with the briefing and your prompts.

Here you can see two variants in the screenshot. In the first screenshot, you can see that the knowledge "Nike sneakers green" was also mentioned at the top of the text type briefing. In the second screenshot, you can see that although a similar topic was briefed, the name of the knowledge "Nike sneaker green" was not mentioned again.


Find here a short training video: