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What are the benefits of the (new) Brand Voices?

Explanation | comparison | benefits

The introduction of the new Brand Voices brings a structured and streamlined approach to managing your brand's communication. These improvements lead to higher quality content and ensure consistency across all channels. The enhanced features of Brand Profiles provide users with more control and customization options for their brand communication.

Key benefits of the new Brand Voices

1. Structured and organized profiles

The new Brand Profiles allow you to define your brand’s tone and style with greater clarity. Key features include:

  • Brand Values: Select up to 10 core values to reflect your brand’s identity.

  • Brand Words: Specify key terms that are central to your communication.

  • Writing and formatting rules: Ensure consistency in tone, grammar, and structure.

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2. Enhanced consistency

By standardizing your brand’s tone and guidelines, you ensure a consistent voice across all content, regardless of who creates it.

3. Customizable advanced rules

Advanced Rules offer the ability to set highly specific guidelines tailored to your brand’s needs. These can include tone of voice, technical terminology, or preferred language styles.

4. Better team collaboration

With shared access to the Brand Profile, teams can easily collaborate while maintaining consistency. Role-based permissions ensure that only authorized users can edit profiles.

5. Scalable for multiple voices

The new Brand Profiles are ideal for businesses that manage multiple brands or target diverse audiences. You can create separate profiles tailored to each unique voice.

Do you need to upgrade to the new Brand Voices?

Upgrading to the new Brand Voices is optional, but it comes with clear advantages. You can still use your existing Brand Voices in their Legacy format, but the structured profiles and enhanced features of the new system make content creation more efficient and impactful.

Start leveraging the benefits today

The new Brand Voices are designed to save you time and effort while ensuring high-quality, consistent, and professional communication for your brand. Upgrade to the new system and experience the difference it can make.

For any questions or further assistance, reach out to us at magicpen@neuroflash.com.