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What happens if I include target audience information in my Brand Voice?

Target audience in the Brand Voice | Why it's better to leave it out | What can go wrong when content contradicts itself

When working with neuroflash, you can define your target audiences in your workspace. At the same time, you can add audience descriptions directly into your Brand Voice. But be careful – this can lead to problems.

 

Target audience info in the Brand Voice – yes or no?

In general, you can include how your brand communicates – including who it communicates with – in your Brand Voice. This can work well if you have only one clear target audience or use your Brand Voice in a very specific context.

💡 TIP
If you're 100% sure that the audience info in your Brand Voice matches all your target audience profiles, you can leave it in.

However, this is rarely the case. As soon as you use multiple audiences or personas, there’s a high risk of contradictions in tone, style or word choice. That’s why we strongly recommend:



👉 Remove target audience info from your Brand Voice if you're working with multiple audiences

❗️IMPORTANT
If you use a Brand Voice with audience details – and combine it with a different audience profile or prompt – you may get confusing and inconsistent results.

✨ EXAMPLE
Your Brand Voice is tailored for young B2C customers.
Now you want to write a B2B email for decision-makers. The Brand Voice still tries to be playful and emotional, even though your audience profile is formal and professional. The result: a text that doesn’t fit either side.

 

Why contradicting inputs are a problem

AI like neuroflash tries to follow all instructions at once – your Brand Voice and your target audience. If those don’t match, the output can become:

  • inconsistent

  • unclear

  • misleading

  • less effective

Especially for important content like emails, websites or ads, this can affect performance.

 

Our recommendation: Define your audience where it belongs

Your Brand Voice should reflect your brand, not your audience strategy.

If you work with multiple target groups, use the dedicated audience profiles in the workspace or specify the audience directly in your prompt. That way, your Brand Voice stays clean and focused – and your results get better.

 

Summary

Recommendation Reason
Remove audience info from Brand Voice Avoids conflicting instructions
Use dedicated audience profiles More precise & flexible targeting
Keep audience info only if you're sure it won't conflict Consistency is key
 

Got more questions or need help? Write us at magicpen@neuroflash.com!