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Brand voice - briefly explained:
Brand voice is a feature that enables you to transform generic texts into ones that consistently reflect your brand's identity. When creating/writing text, you can activate brand voice under your preferences to make sure the text is written in a way that is custom to your brand while maintaining all of your brand's values and style guidelines. Brand voices can be updated any time. It frees up time so that you don't need to repeat your preferences each time you generate content.
✨ EXAMPLE:
Imagine you are part of the NIVEA team, and you ask the neuroflash chat to “Write 5 slogans about shower gel”. The tone is very formal, which doesn’t align with NIVEA’s preference for a more casual and approachable style.
What you can do, is establish a brand voice that encapsulates NIVEA's values and activate it in the chat. With this brand voice in place, the same prompt will now yield slogans that are conveyed in a friendly, informal tone with softer language, as these preferences are stored in your brand voice.
Creating a brand voice correctly:
You can create a brand voice using one of four methods available in our 🔗 Brand Hub. This section will guide you in selecting the option that best suits your needs:
1. Write yourself
If your company has already established a distinct brand voice or has a clear understanding of its brand values, you can use this option. Insert your brand voice here, or choose from our available templates (which you can find here).
2. Copy & paste
If you have a text that reflects your company's style but haven't established a brand voice yet, don't worry—neuroflash is here to assist you! Just input the text that embodies your brand, and neuroflash will analyze it to create a tailored brand voice for you. If there are any elements you wish to change, you can easily make adjustments to ensure it aligns perfectly with your brand identity.
3. Context information
If you have previously uploaded context information (further details can be found 🔗 here), such as a campaign plan, press release, email, or similar documents, neuroflash will analyze this content to generate a brand voice that aligns with it.
4. Share URL
You can also provide a URL to neuroflash, and the AI will examine the text on that webpage to assess its tone. Based on this analysis, you will receive a customized brand voice that matches the identified tonality.
💡 TIP:
Brand voices are flexible and can be modified as needed. If the AI's analysis doesn't meet your expectations, you can easily make adjustments in the subsequent steps or revisit and refine it at a later date.
Where can I apply a brand voice?
You can apply brand voices throughout our app in any area where text creation is possible. This includes:
- the chat
- the document
- the text types
- within templates
- PerformanceFlash
Keep your eyes open for the brand voice icon to know when you can apply a brand voice. In this example, we have activated the brand voice "neuroflash" in the chat.
Brand voice template
Brand name: _________________
Definition of brand voice
- A concise depiction of the brand's personality, as shown through its tone. Include attributes like professional, friendly, humorous, straightforward, inspiring, etc.:
_________________
Linguistic guidelines:
Word choice: _________________
Grammar: _________________
Sentence structure: _________________
Industry-specific jargon vs. colloquial language: _________________
Perspective (first-person, third-person): _________________
Active vs. passive voice: _________________
Informality vs. formality: _________________
Dos and don'ts:
_________________
Glossary
Industry-specific terms and correct usage: _________________
Key brand terms and correct usage: _________________
Brand identity overview:
Company name: _________________
Background information: _________________
Mission: _________________
Vision: _________________
Values: _________________
Audience persona
- In-depth descriptions of target audiences, including needs, preferences, and preferred language styles: _________________
If you have any additional questions or require assistance, please feel free to reach out to us at magicpen@neuroflash.com. We're here to help!