How is the score calculated?

📝 With PerformanceFlash, neuroflash provides the option of having texts analyzed individually and evaluated according to certain parameters in a matrix based on selected criteria. This allows users to create texts with a specific effect and association.

The Flash Score is a prediction of the proposed text's chances of success. It is based on your selected target group and your settings in the target window regarding the values and messages that the text should convey.

The parameters entered, such as sentiment, associations and target group description, are taken as values and the text is analyzed for each of these individual values. The Flash Score is then calculated from these values.

Basis of the calculation.

The following 3 pieces of information are used to calculate the score:

• Comprehensibility (prediction of how easy the text is to understand)
• Mood (prediction of what consumers will feel when they read your text)
• Associations (prediction of what consumers will subconsciously think of when they read your text)

At what point is a score good?

• less than 7%: Very low strength of association
• 7-15%: Medium strength of association
• More than 15%: Explicit association