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Brand tonality explained

Definition | tipps

General Tone

Here you define the fundamental tone of your texts. Should your brand presence be friendly, serious, humorous, or even provocative? The tone is reflected in all generated content to ensure consistency.
 Tonality - fertig - EN

Choose a distinct, non-contradictory tone.

  • Select up to five distinct tonalities (e.g., witty, urgent, friendly) that align well with each other and represent your brand.
  • Assign clear percentages (0–100%) to indicate intensity.

❗️ IMPORTANT
In some text settings, you can specify an additional tone. Keep in mind that the Brand Voice tone and the additional tone should complement each other rather than contradict. Otherwise, this can lead to inconsistent content.


You can find more information and details for each section here:


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