Brand values explained
Definition | tips
Brand Values
Clearly define your brand's identity.
In most cases, your brand values will also be detected automatically. Here, you can define up to 10 values that reflect your brand's character and core message. These values influence content themes and ensure your brand communicates authentically and consistently.
- Values and background information about your brand often go hand-in-hand.
- Example: “We have been living tradition and craftsmanship since 1880.”
- Clearly state your values in a specific, authentic, and concise way.
💡 IMPORTANT
Ensure that your brand values do not contradict other Brand Voice settings.
- Description text explained
- Brand tonality explained
- Vocabulary explained
- Formatting rules explained
- Glossary & abbreviations explained
- Advanced rules explained
- Permissions explained
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