What do the percentages express?

📝 With PerformanceFlash, neuroflash provides the option of having texts analyzed individually and evaluated according to certain parameters in a matrix based on selected criteria. This allows users to create texts with a specific effect and association.

Thanks to the Flash Score, you know exactly which text is best received by your target group. However, it is important to note that the aim is not to achieve a score of 100%. Sometimes different words conflict with each other in terms of associations. The aim is to achieve the highest score and, if possible, to optimize it further.

Even a score of 30 or 40, for example, can lead to a considerable increase in performance. In some cases, however, the conflict between the different words in terms of impact can even make a score individually worse. Here it is important to check what priority the individual words should have in terms of their impact. Sometimes it is necessary to make a slogan worse in order to achieve the right effect.

Here is an overview of how associative texts are:

• Less than 7%: Very low associative strength
• 7-15%: Medium associative strength
• More than 15%: Explicit association