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How do I create brand voices?
In this article, you will learn how to create or upload a new brand voice.
Step 1: Understand dependencies on the selected language
You need to create a new brand voice for each language in which you want to create content. This leads to a higher quality of content and is also recommended from a marketing perspective. You want to have a language-specific brand voice in every culture or country in which you communicate. In concrete terms, this means that if you have set German as the language in ContentFlash, you will only see the brand voices that you have previously added in German.
Step 2: Create your brand voice correctly
Your brand voice is what sets you apart from others and makes your content recognizable to your audience. Depending on whether you already have a defined brand voice, we recommend that you create your brand voice differently in neuroflash.
Option A - I have already defined a brand voice for myself:
- Use the manual brand voice creation and simply add your description text to the brand voice
- Use our template and fill it out manually:
Brand voice template for manual creation
Brand name:
Definition of the brand voice
A concise representation of the brand's personality as shown through its tone. Includes attributes such as professional, friendly, humorous, direct, inspiring, etc...:
Language guidelines
Choice of words: _________________
Grammar: _________________
Sentence structure: _________________
Industry-specific jargon vs. colloquial language: _________________
Perspective (first person, third person): _________________
Active vs. passive voice: _________________
Informal (you form of address) vs. formal (you form of address):
Dos and don'ts:
....
Glossary
Industry-specific terms and correct usage: _________________
Important brand terms and correct usage: _________________
Brand identity overview
Company name: _________________
Background info: _________________
Mission: _________________
Vision: _________________
Values: _________________
Target group persona
Detailed descriptions of the target groups, including needs, preferences and
preferred language styles: _________________
Option B - I have not yet defined a brand voice for myself:
- Use for this our AI using the automatic brand voice creation function
Create your brand voice automatically (by the AI)
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Find your brand voice: Start by identifying the unique aspects of your brand voice. This can be friendly and conversational, professional and formal, or any tone that fits your brand's personality. Include your initial ideas in the text box.
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Look for existing texts that come very close to your brand voice (for example, the "About us" page). It's best to copy and paste texts that get to the heart of your brand.
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Copy the text and paste it into the empty text field: The AI behind neuroflash analyzes the text to create a profile of the brand voice. Make sure the company name is included in the text; if not, add "Company name: [name of your company]" before creating the brand voice.
- Edit the suggestion as you see fit and et voila! - you have created your brand voice.
Option C - I would like to create a brand voice from a piece of information:
- In the first step, create a piece of information - either manually or via document upload
- Make sure that the content of the information created describes your desired brand voice or contains text that best represents your desired brand voice
- Now select the "Select brand hub info" option to generate a brand voice
What use cases are there for brand voices?
As a company, you should have an overarching brand voice that really contains your brand essence. However, you can then create more specific brand voices for the various channels, countries, sub-brands or products.